CPM Calculation
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What is CPM?
CPM (Cost Per Mille) is the cost of 1,000 advertisement impressions on one webpage. It's a standard metric in digital advertising to compare the cost efficiency of different campaigns.
Average CPM by Industry
| Industry | Average CPM |
|---|---|
| Finance & Insurance | $8.50 - $15.00 |
| Technology | $6.00 - $12.00 |
| Healthcare | $7.00 - $14.00 |
| Retail & E-commerce | $4.00 - $10.00 |
| Automotive | $5.50 - $11.00 |
Calculation Results
$5.00
Cost Per Thousand Impressions
Total Ad Spend:
$500.00
Total Impressions:
100,000
Ad Format:
Display Banner
Industry:
General
Cost Per Impression:
$0.005
Estimated Clicks (0.5% CTR):
500
Cost Per Click (CPC):
$1.00
Optimization Tips
- Target specific audiences to improve relevance
- Test different ad creatives and formats
- Optimize for mobile devices
- Use retargeting for lower CPMs